marketing strategy

A marketing strategy is a business’s long-term overarching plan for reaching prospective customers, communicating its unique value proposition, and converting them into loyal buyers. Rather than executing short-term promotions, a documented strategy serves as an enduring roadmap that aligns a brand’s resources with its primary growth objectives. Marketing Strategy vs. Marketing Plan

Though often used interchangeably, these terms represent different stages of business execution: What Is a Marketing Strategy? – Investopedia